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When the Justice Department of the United States mandated AT&T Corporation to break up the Bell System, one of the seven Baby Bells was Bell Atlantic, the original name for Verizon.Bell Atlantic came into existence in 1984 with a footprint from New Jersey to Virginia, with each area having a separate operating company (consisting of New Jersey Bell, Bell of Pennsylvania, Diamond State Telephone, and C&P Telephone).Verizon recently tested this model with its original competition series, “The Runner,” which was pushed to AOL’s digital platforms.The series is one of Verizon’s most ambitious investments for go90 to date, thanks to Ben Affleck and Matt Damon’s participation, along with Adaptive Studios and Pilgrim Media Group.In other words, go90 has far, to go to catch up with its streaming competitors.According to Marni Walden, executive vice president and president of Product Innovation and New Businesses at Verizon, go90 has been very much a learning experience for the company. We’ve been experimenting with content,” she said on stage at the Disrupt conference.
Verizon increased its bid to .6 billion (or .50 a share), which MCI accepted on March 29, 2005.
“That’s really what you’ll see more of when you think about content,” said Walden.
“We’ll take it across the go90 app, but we’ll leverage content across all of Verizon, AOL and soon to be Yahoo assets,” she noted.
But not everything go90 has featured has been a hit. Verizon is learning not only about what works to capture mobile viewers as more of today’s consumers cut the cord with pay TV services — including Verizon’s own Fi OS TV — but also about the platform itself.
“Some of the other content has not done as well,” Walden admitted. go90 has been moved to the AOL Tech stack, Walden said, and is preparing to launch several new features in the future as a result.